As you know, social media is a relatively new concept and a few universities are beginning to offer a course on this in their journalism, PR, or marketing programs. This semester I taught a course in Social Media Management and Strategy for the first time in the University of South Florida Sarasota-Manatee’s MBA program. I had given a great deal of thought to what the final exam should be and was thinking I would give them a choice of scenarios and have them pick one and put together a social media plan.
In the meantime, I went out to dinner one night with some friends and heard a local musician, Jonathan Cortez, for the first time. We were all impressed by the range of music he sang including jazz, blues, top tunes from the 1980’s and even opera. Afterwards, I tried googling him to find future gigs and was surprised to find very little information. The proverbial light bulb came on as I thought he would be a great project for the class. The students agreed and were excited about developing a social media strategy for him, including designing a blog, getting him on LinkedIn and Twitter, updating his Facebook and Youtube accounts, etc. Here’s an article from the Sarasota Herald-Tribune that talks about their project.
Congrats to the MBA students in Cohort 8! I have to say this was one of the most interesting student projects I have been involved with in my 30 years of teaching!