Thought I would share this recent story about some students at Drake University that are organizing a boycott in order to protest racial competition on the reality TV show, "Survivor."
A boycott of CBS's "Survivor" advertisers is being organized by Drake University's chapter of Public Relations Student Society of America (PRSSA) in response to the network's recent announcement of this season's teams. Asian, Black, Hispanic and White teams will each vie to be the "best," creating racial competition on primetime television.
"As soon-to-be professionals in the field of public relations, we feel it is our responsibility to inform and encourage fellow Americans to take a stand against the racial issue "Survivor" has initiated," said Tiffany Shaheen, president of Drake University PRSSA.
Drake PRSSA has requested a list of the show's advertisers from the local CBS affiliate. If a list is released, the organization will urge others not to purchase the advertisers' products until "Survivor" teams are revamped. "The job of the media is to give people something to think about," said MacKenzie Roebuck Walsh, PRSSA member and senior journalism student at Drake University. "In 2006, should we really be telling people to consider why their race is superior to another's? It only fuels the bigotry this country is already battling."
Tiffany is a former human resource management student of mine. Can I say I'm proud of her and the other students!